Retailers and Shoppers Are All About BOPIS and BORIS

To combat this challenge, the savviest of retailers are adopting the buy online, pick up in-store (BOPIS) model and the buy online, return in-store (BORIS) model to compete against the likes of Amazon.com. For example, Walmart and Target are effectively utilizing their physical stores as hubs for fulfillment as a way to blend the online and offline experience...
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